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This week will see the release of Salman Khan – Anushka Sharma starrer Sultan at the Box-Office in China. The film produced by YRF is essentially a love story which sees Khan as an ageing wrestler. Upon its release in India in 2016, the film proved to be a blockbuster as it raked in over Rs 300 crore at the domestic Box-Office. Just like India, Sultan is expected to do well at the Chinese Box-Office as well essentially for two reasons i.e. it is a drama, a genre that the Chinese audience love and secondly because it is Salman Khan’s second release in the country after Bajrangi Bhaijaan which was a hit film in China.
The advance booking for Sultan opened a week back, and the response so far is better than Bajrangi Bhaijaan. With two days left for its release, the film has earned approximately $0.12 Million from the advance ticket sales. By Thursday night, the advance booking number is just expected to get better and fall in the range of $0.50 Million. The film is expected to get more than 30,000 shows in China, which though not extraordinary would be a fair result for the film. The showcasing will set the base for Sultan to do good business in China provided it commands a positive word of mouth. Talking about the ticket sales, the movie has sold a little above 26,000 tickets. China is a word of mouth dependent country and if Sultan commands a positive word of mouth just like Dangal, Secret Superstar or Bajrangi Bhaijaan, sky would be the limit as far as the business is concerned.