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Singer Sonu Nigam, who next will be seen as a judge in radio channel 92.7 Big FM’s ‘Benadryl Big Golden Voice’ season 6, has said that marketing aspect shouldn’t interfere in the creativity of the show.
Sonu Nigam was interacting with media at the launch of radio channel 92.7 Big FM’s ‘Benadryl Big Golden Voice’ season 6 on Tuesday in Mumbai.
Nowadays, we often see many non-fiction shows with an emotional drama or a controversy over contestants to raise TRP of their show. “I feel marketing aspect shouldn’t interfere in the creativity of the show. A marketing team’s job is to market creative things which are there in the show,” he said.
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“When your marketing team tells you how to create content then, you have to realize that the production is polluted. Marketing team shouldn’t give their inputs in creative aspect of the show to raise its TRP because in that process, you tend to lose creativity,” Nigam said.
“Creative team also shouldn’t tell marketing team how to market a show so, they all have to work as per their expertise.”
About his association with 92.7 Big FM’s ‘Benadryl Big Golden Voice’ season 6, he said, “I have been associated with radio since the beginning of my career. In this format, you will not be impressed with faces of contestants because here, you will only be able to listen to their voices and then accordingly you will judge them. so, this will be a different experience for me.”
Sonu said listeners of his show will not have to go through emotional turmoil unlike other reality shows. “In this show, contestants will not be able to influence judges with their emotional stories. There is struggle in everybody’s life, but no one can say that my story is more emotional than others,” he said.