Nakuul Mehta Has This To Say About Byju’s For Pausing Their Association With Shah Rukh Khan
Nakuul Mehta Takes A Dig At Byju’s As The Brand Delinks Themselves From Shah Rukh Khan( Photo Credit – Instagram/Facebook/wikipedia )

Shah Rukh Khan’s life has gone upside down within a few days after his son Aryan Khan was taken into Narcotics Control Bureau (NCB) custody for the consumption of illegal substances. Although SRK’s upcoming projects have come to a standstill on the other hand Byju’s has decided to stop all their ads association with the superstar, however, their move has been discouraged by actor Nakuul Mehta.


Seems like, the tech giant was forced to take the hard step, as they were seriously slammed by netizens. Some users claimed that endorsing an education app by someone who can’t teach his own child to act lawfully will impact their image.


Now, Bade Achhe Lagte Hain 2 actor Nakuul Mehta has taken a sarcastic jibe at the Byju’s for pausing their association with Shah Rukh Khan, he wrote, “Being replaced by the serving minister who’s son is arrested for murder charges! Class, Byju’s”

Not just Nakuul Mehta, but Rohit Ohri, group chairman at creative ad agency FCB India also criticized Byju’s action and said, “BYJU’S has benefited immensely from its association with SRK. Shah Rukh Khan’s association with the edtech brand has been so intrinsic and so deep, that even if BYJU’S is pausing the advertising for now, it will be very difficult for the brand to delink itself from SRK.”

Aryan Khan along with seven others were caught after NCB raided a luxury cruise ship on the night of October 2, the agency has seized 5gm of mephedrone, 21gm charas, 22 pills of MDMA and 13gm of cocaine along with cash around Rs 1.3 lakh.

Meanwhile, Shah Rukh Khan’s son Aryan’s bail plea was denied by Chief Metropolitan Magistrate (CMM) RM Nerlikar, Gauri Khan broke down at the situation after she left the court.

Apart from edtech Byju’s, the Zero actor is also the face of big brands like Hyundai, LG, Dubai Tourism, ICICI Bank, Reliance Jio. Reportedly, the education company has the biggest sponsorship deal with the superstar; he was paid nearly Rs 3-4 crore per year for the endorsement.

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  1. Cancel Culture is a reality. BYJU is not dependent on SRK to be successful but on their business model. When will the stupid masses of india realize that the problem is Drug abuse by a person who’s father is supposed to be a role model. Failure of Aryan is a failure of SRK. This is not a random act of DUI or traffic violation. This is 4 years of Drug abuse by an individual that has access to anything he wants. The kid is a punk, with no respect for the hard work his father has put in over his lifetime. He needs to go to rehab before things get worse for him. Riding his fathers coat tails, he will always be called SRK’s son. Do you know how much pressure that is for anyone to not have their own identity? On a bigger scale, the dark side of this is that both parents are career minded, they sent their kids to schools in UK and US where access to drugs and sex is like going to the grocery store. Returning to india you create a mini US for yourself: there are consequences both he and is parents must face. Anyone that is supporting Aryan and indirectly SRK is promoting usage of lethal drugs. Aryan hopefully has learned his lesson and will come out stronger, but the entire famly deserves a humble pie, which was unfortunately served in this form.


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