Shah Rukh Khan And The Grandeur – An Insight Into The Zero Trailer Launch Event!

Zero Trailer Launch: Time and again, Shah Rukh Khan has spoken about how technology and grandeur can merely enhance the experience for the audience, but the real meat should always be in the script and screenplay. Well, this hold true for Khan not just for his films, which more often than not are mounted on a grand scale, but also for his events, wherein the marketing team come up with something that fascinates every guest who attends the event. While the grandeur often enhances the experience of the launch, the journalists always gets the best content due to SRK’s knack of answering the questions.

While the basic purpose of a Shah Rukh Khan event is similar to all other events that take place i.e. trailer launch followed by a press conference, but the superstar often believes that the experience and ambience are two things that his media family should take back. And the event for the trailer launch of Zero was exactly as per Khan’s ideology. Huge set up of a “Mela” from Meerut with games, food stalls, mobile shops and small shopping centre recreated at the venue to keep the media entertained. Though such things don’t really build a buzz around the film, Khan over the years has mastered at the art of keeping people around him happy or rather, bring a smile on their face. For him, launching a theatrical trailer of a film is nothing short of a celebration, and every time he gets a unique way to celebrate the launch with the audience. After getting enough time to be fascinated by the fancy set up, started the press conference.

Khan answered all the questions and bowled over the media with his charm and wit. He responded to every question as per the merit and with dignity. When a young guy present at the event asked Khan for an advice on how to tackle stress and anxiety, though the host of the wasn’t really convinced with the question as it was not pertaining to the film, Khan said that this is a serious issue and we shouldn’t really make fun of it and tried to put sense about life to the reporter who asked the question. Shah Rukh also revealed that the entire team was nervous to launch the theatrical trailer of the film, as they were not really sure as to how would the audience react to the trailer, which has a lot of subtle emotions running in its backdrop. The superstar seemed confident about the content as he revealed how Aanand L Rai and Himanshu Sharma (Writer) never stopped believing in the characters and screenplay for over 2 years. The two ladies, Katrina and Anushka confessed that Zero is Shah Rukh Khan and Aanand L Rai’s baby, and they are privileged to be a part of this special film. The trio of SRK – Kat – Anu, also happened to speak about how they share an extremely comfortable bond since Jab Tak Hai Jaan days.