Ranveer Singh, Gully Boy & IncInk Get A Special Feature In The New York Times

Ranveer Singh created a huge stir with the Zoya Akhtar directorial Gully Boy which also starred Alia Bhatt. Giving the underdog story the centre stage, Gully Boy become an instant trend and the film is also India’s official selection to the Oscars this year. Now, American newspaper The New York Times has done a special feature on Ranveer, Gully Boy and his music label IncInk.

Acknowledging Ranveer’s efforts to bring the underdog under the spotlight and giving them the space to grow, The New York Times appreciated his move in introducing a label that gives rappers a place to pursue their art.

In an interview with The New York Times, Ranveer went back to the roots where he was introduced to the rap culture with Tupac in 1995. “Although the themes were very mature for me at the time, I feel like I still, even at that age could recognize that there was something very authentic in the expression,” he said.

Ranveer spoke how IncInk is his way of giving back to the rappers and the community. He said, “The one thing I love the most about the label is the fact that it’s no strings attached,” he told The NYT. “It’s no pressure. It’s just creating freely. It’s unbound.”