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Music artistes like Palash Sen, Ankur Tewari and Nikhita Gandhi are set for virtual performances that can be enjoyed by fans in the comfort of their homes.
Concerts, festivals and the live performance circuit have all been shut due to COVID-19, but music lovers can still enjoy the experience of a concert without actually physically attending it!
JioSaavn, a music and audio entertainment streaming service, has announced its initiative to keep live music thriving, and offer alternate revenue streams to artistes.
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For the month of April, and possibly longer, a series of independent artists will take to the virtual stage for 20 to 30-minute sets on JioSaavn’s Facebook Live.
After the Facebook Live performances, the audio recording of each session will be hosted as an album for streaming within the JioSaavn app.
Hundred percent of the revenue generated from these streams will go directly to the artiste.
Additionally, while the live streams will be free, fans will be given a “pay what you want” option.
Musician Tejas Menon will begin on April 3.
“It is a difficult time in the world for everyone including independent artistes of India; a niche group of musicians who have always faced odds in order to get their music out there. I’m proud to be in that category, and for us, the universality of the situation just shows how much of the same playing field everyone often is,” said Tejas.