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So many innovative content platforms and formats have experienced virality and widespread acceptance during the lockdown. Recently the ‘Main Tera’ portion from Kalank’s title track is going viral for interesting reasons. One of the most popular video formats to go viral across social media throughout the world is to prepare a video compilation of a bunch of pictures/videos of your loved ones be it a partner, family member, pet, favourite celebrity and to play them over the audio of a lovely song.
One of the most popular songs that went viral with this contact format was the song play date by Melanie Martinez.
The Kalank album by Pritam is certainly an underrated Bollywood music album released in the recent times. The Kalank title track, and specifically the Main Tera loop towards the end of the song which is sung by Arijit Singh and written beautifully by Amitabh Bhattacharya.
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