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The film industry must exercise caution and be more sensitive in its messaging, irate psychiatrists have said in reference to the title and posters of the upcoming Hindi film “Mental Hai Kya?“, featuring popular actors Rajkummar Rao and Kangana Ranaut.

Experts across the country aren’t the least amused with the title and a newly-released poster which depicts the artistes trying to balance a razor sharp blade between their tongues.

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Taking their ire a step further, the Indian Psychiatric Society (IPS) on Thursday wrote to the Central Board of Film Certification (CBFC), raising “serious objections” to the film’s title.

Here’s What Mental Hai Kya Makers Have To Say About Indian Psychiatric Society’s Perspective Of The Film’s Title

“We take serious objections to the title of the movie, which is discriminative, stigmatising, degrading and inhuman in projecting mental disorders and persons who suffer mental disorders. We strongly demand the title to be removed with immediate effect preventing further damage to the modesty of mental health service users,” read the letter.

The IPS demanded that the CBFC censor any sequence in the movie that is violating the rights of people with mental disorders.

The poster of the movie, produced by Shobha Kapoor, Ekta Kapoor and Shaailesh Singh, written by Kanika Dhillon and directed by Prakash Kovelmudi, was launched recently with the caption: “Get ready for the craziness that cuts through!”