As predicted last week, Ferrari Ki Sawaari opened on a lower note and saw footfalls in the range of 30%-50% on its opening day.
This wasn’t shocking though since the film wasn’t expected to take a big opening and relied primarily on word of mouth. In that aspect, it did well for itself as there was good growth evidenced with every passing day. With over Rs. 12 crore coming in the opening weekend, the film found itself in a safe zone at the least and now is staring at a respectable total.
However, one can’t expect a Kahaani, Vicky Donor or an Ishaqzaade in the making here since the weekday collections have been just about okay and not that great, something that this well made film actually deserved. Yes, there is decent to good word of mouth and not a single soul has called the film bad. Still, the film has its own limitations, as highlighted last week (average promos, no hit songs) which has further proved to be a spanner in the plan. Moreover, Rowdy Rathore is still doing quite well which means Ferrari Ki Sawaari is actually getting impacted in the mass centres at the least.
As of now, a Rs. 20 crore total is definitely on the cards, which would be still better than what Vidhu Vinod Chopra’s last directorial outing Eklavya, a multistarrer with the likes of Amitabh Bachchan, Sanjay Dutt and Saif Ali Khan, had garnered years ago. However, given the clout that his banner carries today and the expectations one had from the film, this is definitely not a heartening outcome for this small film with good merits.
The other two releases of the week, Qasam Se Qasam Se and Chakradhaar, couldn’t even boast of such relief since the films failed to even get a proper release for themselves. Entirely non-star cast affairs with zero promotion and nil backing, the films weren’t even reviewed by most. Disasters even before their release, the films struggled to survive even a weekend in theatres.