‘Brand Bollywood – Down Under’ Trailer Out Now: Documentary To Feature Behind-The-Scenes Clips From ‘Dil Chahta Hai’, ‘Zindagi Na Milegi Dobara’ & More(Photo Credit –Youtube)

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The trailer of the Australian feature documentary ‘Brand Bollywood – down under’ was unveiled on Tuesday.

The trailer, which was launched at the Cannes Market, days after a popular session on Australia-India co-production at the India Pavillion, gives a glimpse of the extraordinary journey of Hindi cinema and its remarkable role in shaping India’s perception in Australia.

Describing the documentary and the need for it, director Anupam Sharma said, “Bollywood is India’s tremendous soft power and is India’s ambassador to the world, just like Ayurveda, Yoga, spirituality, cricket, Indian Doctors and IT industry. I have personally seen the role the Indian film industry has played in creating new horizons for Indians and India in Australia and deeply felt that this was a story that needed to be told and documented not just for Indians but for the world.”

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