Allu Sirish On Endorsing Vocal For Local: “It’s Time To Break That Myth”

South star Allu Sirish says he has made a conscious decision to increasingly use and support Indian brands.

“I have made a conscious decision to use and support more Indian brands. I’m aware (that) in a globalised world it may not be practical to avoid all foreign products, but let’s buy local as much as possible,” Sirish posted on Instagram along with a photograph of products of local brands he bought.

“By consuming Indian brands we help our own economy. Here are some products I purchased at the supermarket recently. All Indian brands. Many of us use local products but don’t like to admit as we think that makes us look less cool. It’s time to break that myth. Let’s not just buy local but be vocal about it. I urge you all to #GoLocalBeVocal,” he added.