Marathi film producer Akshay Bardapurkar has approached Maharashtra Chief Minister, Uddhav Thackeray and Minister for Medical Education and Culture, Amit Deshmukh to support Marathi filmmakers.
Bardapurkar has requested the state in a letter seeking a remedy. He has appealed for digital releases of Marathi films to be treated equivalent to their theatrical releases. He has also requested that Marathi filmmakers should be allowed to avail subsidies irrespective of the medium.
This step taken by Akshay Bardapurkar is a ray of hope for the industry as it will help Marathi producers leverage government support. It will also enable them to offer more entertaining content to the audiences without compromising on the quality of production. This initiative will help the entire ecosystem of Marathi entertainment to thrive.
Akshay Bardapurkar is standing in solidarity with his fellow Marathi filmmakers in battling this crisis. He said, “Marathi films are already struggling with cut-throat competition from Hindi and International films in availing theatres, distribution, audience support, and budgets. The pandemic has made matters worse.”
He continued, “Producers are grappling with the current market realities and barely managing to remain operational. In such times, what Marathi filmmakers need is strong financial backing.”
Akshay Bardapurkar added, “Government support in the form of subsidy is needed now more than ever and I can’t stress enough on this point. The current norm says, only theatrical releases that are screened for a specific duration can avail subsidies from the state.”
Akshay Bardapurkar has been a torch-bearer of Marathi talent in the industry. Bardapurkar said, “It is our earnest request that digital releases should also be allowed a leeway given the current circumstances as theatrical release isn’t an option anymore!”
While Hindi and English films enjoy enormous production and marketing budgets, Marathi filmmakers struggle to stay afloat. The government subsidies are also not a solace anymore. A film becomes eligible for government subsidy only after it is screened in the cinema halls for a specified duration.
Marathi filmmakers are now in a tough spot due to the lack of financial support from the government in addition to the existing challenges.
This current reality is unfortunate for the Marathi film ecosystem. Producer Akshay Bardapurkar fears the current situation may demotivate regional filmmakers to create quality content.
In his experience, even his latest release ‘AB Aani CD‘, that marked the debut of Bollywood’s legend Amitabh Bachchan in Marathi entertainment, suffered from lower margins and impact despite being a perfect blockbuster recipe.
Recently announced by Akshay Bardapurkar, Pushkar Shrotri and Aditya Oak’s Planet Marathi OTT platform is symbiotic to theatrical releases in a digital medium. The OTT will soon be launching the pay-per-view format. Here, the Marathi audiences can purchase an e-ticket to view the new releases in a one-time watch. Thus, recreating a theatre-like Friday blockbuster release for Marathi films.
Now Akshay Bardapurkar’s requests to the State for allowing subsidization, even in digital releases for Marathi films, just adds more strength to the zeal of Marathi filmmakers.