For Emraan Hashmi, Ek Thi Daayan has marked a kick-start to an eventful year that would also see the arrival of Ghanchakkar and Ungli. One gets into a tête-à-tête with Emraan as he gears up for completion and continued rounds of promotion for his upcoming films.
Are you in primarily for hardcore commercial cinema now or are you happy to be getting into an experimental zone as well?
See, as much as you want to reach dazzling heights at the box office, sometimes you have to do films, which are for the other kind of audience. These films may not be necessarily perceived as the kind that come with the capability of clocking high numbers. Still, they have to be done, a case in point being Shanghai. Yes, in such films too you have to make sure that there is no loss.
How do you ensure that though? After all, a star also comes with a burden of heavy price tag.
In such cases, I make an exception. I may slash my fees. I may even make it one fourth of my market price. After all, I cannot be burdening a film with the same price that is otherwise tagged to a star- driven project. I have to see a project and be sure of the economics because at the end of the day it’s also my brand at stake. I am here for long term associations.
You also have an association with Bhatts. However, recently Murder 3 released and you were not a part of it. Obviously, there were constant talks around the film not really covering a greater distance due to your absence. Were you flattered for yourself or felt sad for your family?
I don’t see any reason why I should feel flattered. Eventually, it is my brother (Vishesh Bhatt) who made the film. He had a vision, filmed the plot his way and put in his best. It is a victory no less that he wanted to change the way the ‘Murder’ franchise worked.
Joginder Tuteja tweets @tutejajoginder