Coming back to the point of accountability, how can matters in the industry improve when there is as good as no accountability? If a film works, there are hundreds of people willing to take the credit, whether they deserve it or not. But if a film flops, the easiest escape route for everyone is:‘What can anyone say about public tastes?’ Or, ‘How can anybody predict the box-office fate of films?’
If nobody can predict what the public will like and not like, what are the long excel sheets doing on the laptop computers of those working in the corporate houses? Wouldn’t it be far better to then go by hunch, sixth sense, rudimentary market knowledge and the like? In that case, at least, no one can fool anyone else with technical jargon and impressive box-office numbers of estimated revenues which, more often than not, disappear the moment the film for which they were drawn appears in the theatres.
If the ratio of successes has not improved – rather, it has fallen – what is the sense of putting in so much effort on trying to scientifically assess a film’s worth? And if there is going to be no accountability, whither all the excel sheets?