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Ditto Music, a global music distribution and record label services company that worked with Grammy Award-winning singers Ed Sheeran and Sam Smith in the early stages of their careers, is now looking forward to promote Indian independent artistes.
The company, started by Lee Parsons and his brother Matt over a decade ago, distributes, promotes and supports over 150,000 independent artistes. It has offices across Europe, Australia, Asia, North and Latin America.
One of the reasons why they wanted so many offices was because they wanted to promote their artistes, who were popular in England, outside the UK as well.
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“We had an artiste called Dave who was nominated for a Brit award. Having global offices meant that we could push him in the US or Brazil and open up new territories…and being in India, is so important.
“Apart from Bollywood, there is so much in India. You get rock music, hip-hop and more,” Lee Parsons, founder and Global CEO, Ditto Music, told IANS over the phone during his visit to Mumbai.
“I grew up in Birmingham, which had an Indian community. I used to record in a studio where Zeus (artiste with roots in India) used to be there all the time. At that time, he had sold about 20 million CDs in India. I was also managed by a guy who managed Apache Indian,” added Lee, who was ditched by record labels when he wanted to release his own music.
The India/South Asia office started in October 2017, headed by Gautam Sarkar. Now, they are looking for artistes.
“We are thinking of running a search for artistes so that we can pick artistes here and push them globally. We will probably be looking to do that in September,” he said.