You Asked It: Is Salman Khan Becoming A Single Screen Hero?

– He needs to do one film with appeal for the multiplex audience, and you will then ask, is Salman Khan a multiplex hero?

After ‘Inception’ in the week gone by and ‘Knight And Day’ in the previous week, is Hollywood overtaking Bollywood? For, the Bollywood films released alongwith the aforementioned Hollywood films collected far less at the ticket windows than the two films.

– Yes, the Hollywood films have often been doing better business per screen than the Bollywood films. In the present cases, the two Hollywood films have done better than the new Bollywood releases in absolute terms also!

If films like ‘Tere Bin Laden’ and ‘Udaan’ don’t score as well as they should in spite of being entertaining films, what is the solution? To not make films with new faces?

– No, the solution lies in spending more heavily and intelligently on the promotion and marketing of such non-star cast films.

By Komal Nahta