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This week will see the release of Raazi starring Alia Bhatt and Vicky Kausal in lead. The film is directed by Meghna Gulzar, who is best known for Talvar. The theatrical trailer of the film was unveiled in April and evoked a positive response from the target audience, however after the trailer launch, the music didn’t quite work in the favour of the film. Although songs are good, they are mainly situational, and not the types that would top the musical charts.
The film is majorly riding on Alia Bhatt’s star-power and will be dependent on the content to emerge a hit in the long run. From the theatrical trailer, this one seems to have a strong content that would strike the chord with target audience and emerge a success, however it would be the audience word of mouth on Friday that would tell us the true story. The costs of the film are not that high, with the approximate budget in falling in the range of Rs 30 to 35 crore, and it wouldn’t be quite an uphill task for the film to recover the investment if it carries good reports.
The film is distributed by AA Films on commission basis, which means that there isn’t an additional pressure on the film to fare extremely well at the box office and it would be a successful venture at collections over 40 crores as the same would ensure adequate profits for everyone associated i.e. producers and distributors. Given the buzz and anticipation surrounding the film, it is expected to open in the range of 5 to 6 crores at the Box-Office, and the biz should escalate over the weekend. The targeted opening weekend collections for the film should be around 20 crores, which is a fair result.
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