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Teri Baaton Mein Aisa Uljha Jiya did well in its first week, as 47.18 crores came in. The film has managed to have stable weekdays where the drop from Monday (3.75 crores) to Thursday (3.06 crores) has been minimal, and in between, there was this big Wednesday (7.21 crores) that further buoyed collections. In fact, what was really remarkable was to see Wednesday’s numbers even bigger than Friday’s (7.02 crores), which really helped the overall week come out healthy.
What’s required now is the momentum to continue well into the second week as well. This should happen since, first and foremost, Teri Baaton Mein Aisa Uljha Jiya has been finding its own audiences. Secondly, there is no other film which has been released today, which means the ground is wide open for the Shahid Kapoor and Kriti Sanon starrer to perform. With a substantial count of footfalls already generated for the film, now is the time for word of mouth to take over and that’s something which will drive the second week.
The first target for the Shahid and Kriti starrer would be to go past the 70 crore mark, and that should happen eventually. Anything over and above that would bring in added moolah for the film, which is already in a profit zone with the number of other rights (OTT, satellite, music, etc) further bringing on good moolah for all involved.
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Note: Box office numbers are based on estimates and various sources. Numbers have not been independently verified by Koimoi.
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