Tenet Box Office Week 1
Tenet Box Office Day 7 Total

Tenet had a poor first week at the box office as only 7 crores* came in. This was the kind of number that should have ideally come in the first two days itself. However, a very low start followed by hardly any growth over the weekend meant that weekdays were always meant to struggle.

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The Christopher Nolan directed affair was the only one in the running but then lack of competition is hardly any advantage that a film can boast of today because it is not as much about capacity available but more about whether audiences are willing to venture out of their home. A biggie like Tenet had the best of the screens at its disposal and to get a wide release wasn’t an issue either. However, the problem lies with the fact that people need to redevelop the habit of venturing in cinemas.

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Moreover, the fact also remains that the word of mouth for the Hollywood action thriller was good but content mainly served niche audience. With a lot of technical mumbo-jumbo involved, even a major section of the urban audiences was not quite interested in checking out this ‘reverse entropy’ saga. As a result, even those who were waiting for theatres to open are now waiting for something that can indeed be comprehended.

To its credit, Tenet has managed a good showcasing in theatres even in the second week. However, with no real collections over the weekdays, one wonders how many would actually give this one a dekko beyond the second weekend. The next major target for the film would be to earn a lifetime score of 10 crores. If not anything else, it would be respectable at least.

*Estimates. Final numbers awaited

Note: All collections as per production and distribution sources

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