Ra.One, easily the most publicised film of recent times, did not live up to the crazy hype generated for it. Although it has collected impressively in the first 9-day week, the grand collections are a result of the 5-day weekend after which collections dropped pretty fast. The first week ended at around Rs. 100 crore (all-India net collection). If the dubbed Tamil and dubbed Telugu versions are also taken into account, the net all-India collection figure is approximately Rs. 108-110 crore. It’s the same story in the Overseas circuit where also the drop was alarming after the weekend. In the Overseas territory, the film collected an equivalent of Rs. 37 crore during the 9-day week.

Ra.One: Outlook For 2nd Week

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The second week started on dull collections. Although it is a long weekend (Bakr Eid holiday on Monday, November 7), the revenues may not be enviable due to a sizeable section of the audience not approving of the film and, thereby, contributing to negative mouth publicity.

Ra.One: Economics

Nevertheless, the high-budgeted film has recovered its entire cost at the end of week 1 after taking into account the first week’s India and Overseas theatrical shares (Rs. 70 crore), revenues from satellite, audio and other ancillary rights (Rs. 40 crore) and subsidy receivable from the UK government (Rs. 28 crore). What comes in now from Indian and Overseas theatres would go towards commission for the film. Exhibitors of small centres would lose part of their MGs (minimum guarantees) and FHs (fixed hires).

More on Ra.One Box-Office

Shah Rukh Khan’s Ra.One 7-Day Total: 103 Crore

Shah Rukh Khan Breaks Salman Khan’s Weekend Box-Office Record

Shah Rukh Khan’s Ra.One Vs Salman Khan’s Bodyguard: Resting The Debate

Komal Nahta, the Editor of Koimoi.com, is Bollywood’s most trusted trade analyst & film reviewer. You can follow him on Twitter and check out his Video Blog.

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44 COMMENTS

      • hahahahaah sahi kaha tajamul am angry by u coz bakwas, sadi, ghatiya movie ka yahi haal hona tha coz strting main kamai kar li ab SR Gay ke Chamche he jaa rhe hai standard family or couple nhi s*** man u and khan

  1. This should silence the SRK fans. SRK is on the decline. He cannot match Salman and Aamir. Looks like Ra.One will not even be up to the level of Ready leave alone Dabangg and Bodyguard. Komal Nahataji next time you should not get carried away by the hype. As a respected jounalist your views have to be unbiased.

  2. Don’t know why you are saying that Ra. One “recovers” cost. First off, producers of the film might be able to break even within this week unless business drops drastically. The distributors of Ra. One WILL NOT under any circumstances recover their investment. In fact, Ra. One will be lucky if it even touches the Rs. 200 crore mark worldwide. Please, I respect you Mr. Natha and Im asking you to stop inflating and tampering with the ACTUAL collections.

    • kiran@ they are not hajam they are reliable person in this industry. they are recovered its recovered so what is your problem why wasting your energy to make its not recover for you its not recover happy

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