Eros International and Shah Rukh Khan’s Red Chillies Entertainment have brand tie-ups for Ra.One to the tune of Rs. 52 crore. It is because of these brand tie-ups that the marketing spends of the film have been considerably subsidised. Some of the brands with whom tie-ups have been effected are Sony PlayStation, YouTube, Nerolac, McDonald’s, Western Union Money Transfer, UTV Indiagames, Videocon, Nokia, Coke, ESPN Star Sports and Cinthol. Eros and Red Chillies have recovered part of their huge investment in the film through in-film branding, media endorsements, pre-licensing of cable TV and satellite rights, music and other rights. Eros is planning a massive release for the superhero action film in 2D as well as 3D formats in Hindi, Tamil and Telugu with over 3,500 screens across the world. Approximately 500 screens in India and around 50 screens abroad will show the film in 3D!
As Koimoi.com reported earlier, Ra.One will be an earning proposition, in spite of its huge cost. Read full article here.