Shah Rukh Khan’s Ra.One & Don 2 Mania

- October 17, 2011 | 11:42 AM IST

If you thought that you had seen the height of Shah Rukh Khan’s stardom and his marketing tactics in these past few weeks, here are a couple of facts that might make you change your opinion.

Cinema Downs Shutters For Ra.One

Shah Rukh Khan (Ra.One Movie Stills) — Shah Rukh Khan in a still from Ra.One.

Rajhans group of cinemas in Gujarat has booked Ra.One in all its 22 screens from 26th October! It was the first chain to book the film in every single screen. All the screens of Rajhans will shut down from 21st October for five days to prepare for the Diwali bonanza. Lokendra cinema, Ratlam, which is owned by Rajhans group’s CEO, Harish Lakhani, has also booked Ra.One from Diwali.

Shah Rukh’s Don 2 Rent-A-Quote

Shah Rukh Khan (Don 2 Movie Stills) — Shah Rukh Khan in a still from Don 2.

Since the quotes of Don (Shah Rukh Khan) in Don had become very popular, producer Ritesh Sidhwani and producer- director Farhan Akhtar have decided to popularise the dialogues of its sequel, Don 2, by releasing a series of 11 witty tongue-in-cheek dialogues of the Don from the sequel, one every Friday starting from 14th October right till the release of the film on 23rd December. These quotes are being simultaneously released across all media including television, print, radio, Internet, mobile platform and mobile applications.