Shah Rukh Khan has begun promotions of his dream project RA.One although the film will release only during Diwali. The first ads for his sci-fi film came out on 1st January with full page ads in the national newspapers. The 10 and 30 second teasers came out during the cricket world cup 2011. Editor Komal Nahta explains why, though most people think it’s a mistake to promote too early, SRK has a strategy planned. The actor has been away from the public eye for long and wants to be in public memory. The calculation must be to get sponsors and to make people interested in his film before it hits theatres.

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