No One Killed Jessica, as predicted, did very well in the city multiplexes, whereas it failed to pickup at multiplexes in smaller cities and towns and in single screen cinemas.

Vidya Balan, Rani Mukherjee (No One Killed Jessica Movie Wallpaper)

The all India first weekend nett collections of the film were Rs. 12.25 – 12.50 crore. Collections on Friday were Rs. 3 crore. As the film’s reports were good, collections picked up day by day and were Rs. 4.25 – 4.50 crore nett on Saturday and Rs. 5 crore nett on Sunday.

Overall, No One Killed Jessica’s box office collections prove that it is a multiplex film.

However, given the film’s controlled budget – Rs. 17-18 crore for production, promotion and release – and the fact that UTV has already sold the film’s satellite rights for Rs. 6-8 crore, the distributor, UTV,  stands to make a profit on its investment. The distributor’s share for the first weekend was Rs. 6 crore.

Vikalp has flopped because of poor promotions, in spite of a good story.

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