NH10 has spelt good news for Anushka Sharma. With her first female centric film, she had a challenge in store. Not just that as she had a lot more on stake commercially too by turning into a producer along with Eros and Phantom. Well, with over 3.35 crores coming on the first day of the release itself, NH10 has now done almost double of what Queen did on its opening day. This isn’t all as Anushka now is enjoying a better opening than Vidya Balan’s Kahaani, Kangana Ranaut’s Tanu Weds Manu while also (almost) equaling Mardaani.
On its release, while Queen had accumulated 1.75 crore, Kahaani had brought home 3 crore, Tanu Weds Manu enjoyed 3.2 crore, while Mardaani grew from strength to strength after clocking 3.46 crore. Whole early estimates of NH10 are 3.35 crore (it could prove to be better than Mardaani eventually), all eyes are now on how the weekend performs.
An early start like this has given impetus to NH10 as not many believed this Navdeep Singh directed affair would enjoy such good collections on the first day itself.
“There were many reasons for that. The film is violent, it is dark & disturbing, and more than anything else, it has an Adults Only certificate that contributes to reduced footfalls,” informs our source, “Due to this, NH10 was always meant to be a word of mouth film. However, more than 3 crore on Day One has given a good head-start to the film. Since the word of mouth is very good too while reviews are all around positive, it is game on for NH10. While it is a given that the weekend would be in excess of 10 crore now, it would be interesting to see how far does it go from this point on.”
Each of the aforementioned female centric films, be it Queen, Kahaani, Tanu Weds Manu or Mardaani, had eventually turned out to be good box office successes. Given the kind of reception that NH10 is enjoying, it is apparent that Bollywood would now have a hat-trick of commercial successes in quick succession with Badlapur and Dum Laga Ke Haisha still playing in theaters.
When contacted, Krishika Lulla said, “It is gratifying to see such kind of response from the audience. I just knew I had a winner in hands when I saw reactions of audience in trials and screenings that happened prior to the release. Then when I visited theaters, I was positive that we would have constant escalation on footfalls.”
The film has been made at a tight budget of 8 crore with 5 crore spent on Print & Advertising, hence making it a 13 crore affair.
“Well, you have to keep the budget right,” says Kishika, “When you do it that way, it works. You need to enjoy the profits and enjoy the success.”
This couldn’t have been better stated!
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