Hype Meter: Akshay Kumar’s Gold On The Box Office Prediction Scale!

With just few days left for the release of Gold, a lot of people within the industry have started the prediction game, as it happens with most of the films starring big stars. Gold is the fifth Independence Day release for Akshay Kumar this decade and the trade is expecting the movie to strike the chord with audience as well as at the box office. The publicity campaign of the film started by unveiling two teasers, both of which created the desired impact among the audience.

The two teasers got a phenomenal response from the audience in cinema hall, and even digitally they did manage to get the traction. The combined views of the two teasers on YouTube is approximately 18 Million, which though not an extraordinary number in the era of Digital India, is quite good. After the two teasers, the makers launched the theatrical trailer which met with a mixed response from the trade as well as cinema going audience alike. The treatment in the trailer was quite “urban”, which put off a major section of audience at the mass belts. Talking about the digital platform, the trailer got approximately 31 Million views on YouTube. One often expects the music to escalate the buzz surrounding a film, however with Gold, the songs didn’t really work well. Neither did the songs get a promising response on music streaming sites like Savn and Gaana nor did they find a place at the top on several musical charts. To conclude, the pre-release buzz of Gold is reasonably good that’s mainly due to the Akshay Kumar factor backed with a topical film, however it would have been a lot better if the music album of the film had at-least one chart-buster to offer.

Talking about the expectations in terms of opening, Gold is expected to a “good” initial at the Box Office and also emerge the biggest opener for Akshay Kumar till date. The movie is set to become the first Akshay Kumar film to rake in over Rs 20 crore on the opening day. The film will release on approximately 3300 to 3400 screens in India, and the show allocation will 65% in favour of Gold at maximum multiplexes across the country. The biz of Gold will be affected at the single screens due to Satyamev Jayate, however it would definitely be the first choice for the audience at the multiplexes. This has got a lot to do with Akshay Kumar’s positive image among the classes backed by a trailer appealing to this section of audience. The film will benefit majorly by the Independence Day holiday across the country and the best performing centres will be Mumbai, Delhi, Kolkata, Mysore, Chennai, and Pune. However, it will find a stiff competition from Satyamev Jayate at places like Rajasthan, Gujarat, Uttar Pradesh, East Punjab and Hyderabad to name a few.