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Sex-comedy Grand Masti, that got a wide release in India today, has witnessed a very good opening day occupancy at the Box Office. Multiplexes in big cities saw packed morning shows, while single screens too witnessed approx 45-50% occupancy so far.
The word-of-mouth-publicity is indeed strong, and a higher footfall is expected in the afternoon and evening shows. Seems, the promotional strategy and the ‘double meaning’ concept has served its purpose of attracting the target audience – the youths – to theaters.
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