Back in 2007, Walt Disney and Pixar delivered at what they are best at. They brought animated comedy in the form of Ratatouille and huge success came on their board.
Ratatouille had a simple yet creative plot which revolves around a rat named Remy, who dreams of becoming a chef. Remy tries everything to achieve his goal by taking the help of a restaurant’s garbage boy. On the critical front, the film was a huge hit and everyone just fell in love with cute four-legged Remy.
Post favourable reviews, Ratatouille’s $624 million box office success (as per Box Office Mojo) didn’t come as a surprise. Kids, as well as the parents, were left in awe by the storytelling and the cute central character. But do you know, apart from the distributors and theatre owners, who enjoyed’s film’s success to the fullest? Read on.
No more suspense here, as till now you would have guessed it (we gave a big hint in the headline). Reportedly, post film’s success, the pet shops saw a huge spike in the sales of rats. Britain’s Pets at Home domestic pet chain had stated of witnessing 50% hike in the sale since the film opened in Britain.
Pets at Home’s spokesperson had stated that “It’s early doors yet, but it seems ‘Ratatouille’ has done wonders for the image of rats,” as per the report in www.ukpets.co.uk.
Not only one pet chain but there was a huge demand for rats as a pet, across North America and the United Kingdom.