It’s time for Emraan Hashmi‘s real test.

Emraan Hashmi in a still from The Dirty Picture, Murder 2, Dil Toh Baccha Hai Ji and Once Upon A Time In Mumbaai
Emraan Hashmi in a still from The Dirty Picture, Murder 2, Dil Toh Baccha Hai Ji and Once Upon A Time In Mumbaai

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Over the years he has been doing well and is now sitting pretty at the box office with four successful films in a row (The Dirty Picture, Murder 2, Dil Toh Baccha Hai Ji, Once Upon A Time In Mumbaai). However the fact remains that when he did these films, he was under no pressure to deliver since he was growing up the ladder. Now that he has achieved a superstar status for himself, there are immense expectations from him. More so since Jannat is a franchise waiting to be explored.

Emraan Hashmi in a still from Jannat 2 Movie
Emraan Hashmi in a still from Jannat 2 Movie

All of this means that the film should take a good opening at the box office. However a huge release size would mean that the occupancy would be in the range of 50%-70% depending upon the single screen/multiplexes and small/big centres. One could have hoped for a tremendous opening all over (80% and above) but that seems quite unlikely since the buzz around the film is good, not extraordinary. Also, while the songs are collectively good, that one single chartbuster that makes for tremendous hype surrounding an Emraan film is conspicuous by its absence.

Still, for entertainment deprived audience, Jannat 2 is a gift in the offering as it arrives full one month after Housefull 2. Yes, Vicky Donor and Hate Story have been successful but they had small releases. On the other hand Tezz has failed to bring audience into theaters. This means the ball is in the court of Jannat 2 to deliver. From the release timing and placement perspective it has everything going in its favour. Now if the content turns out to be fantastic as well, it has in it to make the most out of an open week available for itself.

Fatso! & The Forest Movie Posters
Fatso! & The Forest Movie Posters

There are two more films releasing alongside Jannat 2 but none are expected to make any dent whatsoever at the box office. Fatso is a delayed film which is releasing without any zing in promotion. This Ranvir Shorey-Gul Panag-Purab Kohli film can’t expect occupancy more than 20%. As for the other release of the week – The Forest – it may just release in select multiplexes of the country but isn’t expected to last beyond a week.

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2 COMMENTS

  1. Oh! Mashaallah………, i emulate ur action and style. i have seen anxiety on ur face. And then so calm. i’m Sha Minn Khan and i trying to attend at art academy. i want to become famous actor. i want ur suggestion.

    • b4 accusing me u need to read commnet properly of KM and mine also den u,ll come 2 know who is wrong its KM who used unbearable lang agaainst king akki who is india’s one of biggest star instead of it if i used same languge(not vulgar)against(who is neitther a actor nor superstar) him u backfire at me tell KM 2 keep him away 4m TMK as well as great akshay otherwise he again has 2 face me..onething i wanna ask him has he been stricted 2 support deir fav star?say watever u want 2 say about ur star bt y he tried 2 dig at akshay in disgusting manner.I just wanna ask wat does quality movie mean?Ans:-A movie vich is being liked by bunch of huge aud has quality dis is y it is being liked plain and simple whether it has quality or not eg dabang was it a quality movie? bt it has been accepted by huge bunch of aud vich helped salman 2 back in top league again so its a qulity movie in my point of view and TMK has great chance do so..once it happen all mouth vil shut up randomly i feel..BTW dishant,sahil and superstar thanks 2 support me..

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