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Dum Laga Ke Haisha was promoted so poorly that there mere minimal people who were aware of its release. Since Ayushmann Khurrana’s last film Hawaizaada was a dud, there were not much expectations from this film too but once again proving that content is king, Dum Laga Ke Haisha is being hailed by the critics for its amazing story and performances.
The film after starting off on a poor note picked up well for the weekend and has maintained itself decently on its first Monday. It collected approximately 1 crore on its fourth day. It now stands with a total collection of 7 crores at the domestic box office. The film is riding high on positive word of mouth and is expected to have a decent first week at the box office.
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