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Released in 2012, Gauri Shinde’s debut directorial flick English Vinglish had collected 40 crore in its lifetime run. Now the pace at which her second film Dear Zindagi is doing, this number would be surpassed in 5 days flat. So far, the film has collected 36.75 crore at the Box Office (after bringing in 4.25 crore more on Monday) and now 40 crore would by crossed by tonight.
Even though English Vinglish had a relatively wider audience for itself and was powered by the comeback of Sridevi, the film had taken a relatively slow start. The word of mouth for the film was fantastic though and that was the reason why film could grow from the opening day collections of 2.5 crore to the final lifetime of 40 crore.
It had then done quite well in overseas too after a segregated release. In comparison, Dear Zindagi appears to be a top heavy film for now, what with the opening day itself fetching 8.75 crore. With word of mouth ensuring a steady rise in collections over the weekend, the job has been done.
The film is playing for niche audience though and hence even though the word of mouth isn’t as unanimous as English Vinglish, the premium multiplexes are continuing to see footfalls which is good news for it. Of course, the presence of Shah Rukh Khan was a huge boost for Alia Bhatt which has allowed the film to gain a very good platform and find wide visibility.
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The next few days would decide how far would the film go when compared to other multiplex hits of the year like Neerja, Kapoor & Sons and Pink.
Note: All collections as per production and distribution sources
Joginder Tuteja tweets @tutejajoginder
