Chennai Express has maintained its earning spree at the box office and despite its lavish budget, the film has managed for itself hefty profits. Approximately made on a budget of 75 crores, the film has earned off a profit of 117. 25 crores at the domestic box office so far. The film’s profit rate so far rests at 156%.

Shah Rukh Khan in Chennai Express Movie Stills
Shah Rukh Khan in Chennai Express Movie Stills

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In almost 2 weeks of its run at the theatres, the film has smashed the pre-set records of box office. It has already surpassed other major releases of the year namely Shootout At Wadala, Bhaag Milkha Bhaag, Kai Po Che! and Chashme Baddoor and is currently at Number 7 position on Koimoi’s List of 2013’s Movies with Best ROI.

Koimoi.com Bollywood Box Office – 2013 Movies With Best ROI

(all-India net collections) (in Rs. crores)

Koimoi analyses the profit and loss measures of each film that is released, keeping a close eye on the investments made on it. The profit margins of the films are calculated on the basis of the film’s return on investment (ROI). ROI is calculated by the number of times a movie earns over its production and marketing costs. Contrary to popular belief, 100 crore club is not the index of profit or success. But it is the ROI the film garners that makes it lucrative of profit incurring as a venture!

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ROI Rank

Movie Name

Producer

Cost* (Crores)

Lifetime India BO (Crores)

ROI
(BO less cost)
(Crores)

ROI multiples
ROI/COST%

1

Aashiqui 2

Vishesh Films/T-Series

12

85.40

73.40

612%

2

Yeh Jawaani Hai Deewani

Dharma/UTV

45

190

145

322%

3

ABCD

UTV

12

46

34

283%

4

Fukrey

Excel Entertainment

11

36.50

25.50

232%

5

Murder 3

Vishesh Films/Fox Star

7

20

13

186%

6

Jolly LLB

Fox Star

12

32

20

167%

7

Chennai Express

Red Chillies Ent. & UTV

75

192.25*

117.25

156%

8

Shootout At Wadala

Balaji/White Feather Films

26

62

36

138%

9

Bhaag Milkha Bhaag Viacom 18 & ROMP 50 102.50 52.5

105%

10

Kai Po Che!

and

Chashme Baddoor

UTV

and

Viacom 18/Shomaker

25

and

20

50

and

40

25

and

20

100%

*Costs are based on Assumptions and Estimates

Also Check Out Our:

Top 10 Highest Opening Weekend – Movies 2013

Koimoi Top 10: Box Office India 2013

Box-Office Verdict 2012

Koimoi Top 10: Box Office India 2012

Box-Office Verdict 2011

Box-Office Verdict 2013

Top 10 Highest-Grossing Bollywood Films In Overseas>

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12 COMMENTS

  1. I want to ask a question: Where is the cost of exhibition in your analysis? Shouldn’t it be factored in or not? I think while calculating ROI, on the income side, the theatre rentals must be deducted. Otherwise the whole picture is skewed.Also you need to add cost film promotions also. Pl correct me if I am wrong.

    • This ROI sheet combines the cost of movie (production and marketing) and the Theatrical revenues.
      It is multiples of earnings over cost.
      The distributor/exhibitor share comes after this and we are not tracking the same. It depends on arrangement between exhibitor and distribution agreement and varies in % based on multiplex and single screen geographically.

  2. I think the analysis does not factor in the cost of exhibition ie theatre rentals, which shd be deducted from nett Bo collections, to arrive at ROI. Otherwise the picture becomes completely misleading.

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