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Chennai Express will not only break the dry spell of box office but the much hyped rom-com will tread into unknown markets in the global circuits. Unfamiliar to Bollywood films, this Shah Rukh Khan and Deepika Padukone starrer is expected to travel to seven markets including Peru, Germany, Switzerland, Austria, France, Israel and Peru.
SRK’s My Name is Khan and Hrithik Roshan’s Guzaarish were both released in Peru but that was long after the film had already released in Indian and other circuits in the global market. This time the film will release in the unknown markets on the same day it is scheduled for a release in India.
“Shah Rukh Khan has a strong fanbase and the demand for the movie is enormous overseas. We are releasing the movie in over seven non-traditional markets and the movie will also witness a day and date release for the first time in Peru for any Hindi film,” confirmed Amrita Pandey, executive director (International Distribution) Disney UTV Studious.
The screen count of film hasn’t been revealed so far but it is definitely going to cross 4200 on 9th August including India and overseas market.
The film will also have the biggest U.K release ever and this Rohit Shetty’s directorial will be screened across 125 theatres and around 170 screens. In total overseas screens of the film will easily be over 650 which will be biggest ever for a Bollywood film. Being a SRK franchise, it is not surprising that the film is already gearing up for fanfare.
Chennai Express is going to release worldwide on 9 August on the eve of Eid.
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