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Downward slide of Kya Kool Hain Hum 3 has continued right through the week, except for a good opening day and a little impetus it got on the Republic Day. As a result, the first week collections of the film now read a modest 29.5 crore*. This is disappointing when one compares this with the opening day which was 8.15 crore. For the film to do just 3.5 times the business of the opening day in next six days, and that too with a big national holiday in between, reflects the manner in which it has been rejected by the audience.