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As expected, amongst the three new releases it was Khamoshiyan that took the lead at the box office. The film had decent collections in the territories where it was expected to perform (basically the mass centers). On the other hand Hawaizaada was the most expensive of the lot but it just couldn’t take off. As for Rahasya, it could not just make its presence felt due to low screen count and poor show timings. Ironically, it managed better reviews amongst the three films.
Made at a moderate budget of 15 crore, Khamoshiyan should manage recovery as the film’s budget (including marketing) is mere 11 crore. With 7.5 crore already in through satellite and music rights, the film needs to recover just 3.5 crore more. In that aspect, Bhatts and Fox are pretty much enjoying a comfortable outing as around 7 crore have come in after the first weekend.
The fate of Hawaizaada depended upon good reviews and they too came very few in number. As a result, with just around 2 crore over the weekend, the film is a massive disaster as even the cost of promotion and marketing would be impossible to recover. Mounted on a lavish scale, this Reliance outing is a massive disappointment for all involved. Ayushmann Khurranna would now be looking at moving fast towards his Yash Raj Films’ outing Dum Laga Ke Haisha. As for Rahasya, it was a non-starter as no one saw the film to result in any word of mouth whatsoever.
The film that did go on to fetch best of the lot collections was Baby. With over 10 crore coming in the second weekend, the film now stands around the 75 crore mark. The film should register decent collections in the second week as well. Dolly Ki Doli had a huge reduction of shows due to which it couldn’t enjoy the kind of route that Khoobsurat had managed last year.
Joginder Tuteja tweets @tutejajoginder
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