It has come as a shock not just to the owners of Sarb cinema in Jalandhar but to the entire trade. One is referring to the opening of Khelein Hum Jee Jaan Sey at the cinema on Friday, December 3. The first show’s collection was a pathetic Rs. 2,800 at Sarb, probably among the lowest ever collection in the history of the cinema. As if this shock wasn’t bad enough, the second show at the cinema witnessed zero attendance because of which it had to be cancelled! Yet another dubious record for the cinema. Ashutosh Gowariker, whose Lagaan had been nominated for the Oscar for the best foreign film, at the helm of affairs of KHJJS, Abhishek Bachchan and Deepika Padukone as its main protagonists – and this is the kind of initial the film has managed! Sarb cinema of Jalandhar has, in its entire history, never had to cancel a show of a film on the opening day! The story in the rest of India may not be as horrendous as in Jalandhar but then, it isn’t much better either!