Koimoi.com Editor Komal Nahta answers your Bollywood queries. To ask a question, follow Komal on Twitter or comment below.

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In last week’s post, you’ve said that Ra.One will prove to be a plus fare in spite of its unprecedented cost. How can you make such a tall claim without watching the film?
Komal Nahta: Just as we predict the box-office fate of a film after watching the film! Film business is speculative, no doubt, but there is also a science involved in the business.

Why We Said Ra.One Will Not Be A Flop (Shah Rukh Khan Ra.One Movie Stills)

How good is the advance booking counter a barometer to estimate the initial a film would take on Friday?
Komal Nahta: It is good but not cent per cent accurate, as in the good old days. Today, films sometimes don’t record impressive ticket sales in advance but yet manage a decent initial.

What’s better – to build a new multiplex in a big and happening city or in a ‘B’ or ‘C’ class centre?
Komal Nahta: Both have their plus and minus points. Land cost in a big city would be more but so would the business. On the other hand, the cost of land in a ‘B’ or ‘C’ class centre would be much lower but then, business would also be limited.

Komal Nahta, the Editor of Koimoi.com, is Bollywood’s most trusted trade analyst & film reviewer. You can follow him on Twitter and check out his Video Blog.

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44 COMMENTS

  1. Dear Komal Sir. Production budget is 150 crore

    Advertising budget is 40 crore

    Total budget is 190 crore. How could it be a hit in terms of theatrical business, at least in India? We always go with domestic box office, right? Please reply my question in the next round or in the coming post. I really appreciate the excellent work you do with ETC and here. To me, you’re no. 1 and Roger Ebert of Indian cinema, though far handsomer and younger than him :)

    • dude thoda dimaag laga…3000 screens… shahrukh abhi itna bhi bela star nahin hai that he can t attract atleast 70-75% crowds.. calcutae for your self.average 600 seats per screen – 3 shows per day , average 70 rs(single screens cost less) – and 5 day weekend plus 4 days..kitna hua…3000screens * 3shows *75 rs*375(assuming 60%average occupancy) *9days in the firsweek = around 230 crores.. conservatively it would earn atleast 150-160 crores even if monday witness a 60% drop.. this plus music launch show rights at 10 crores plus satellite right at 36 crores… calculate kar..it will recover in the first week itself

      • Recovering the budget only shouldn’t be the goal. If we talk this way, Ra.One will, as maximum, be an “above average”, or mostly likely “below average”. Could well be a FLOP if rejected by audiences like Billu was.

        • Phir se wahi.. Yaar dimaag lagane mein problem hai kya.. Billu was not a Shahrukhs movie.. u can say it 1000 times.. In that case Saavan is a salmans movie..comon..secondly.. Ra.One has 95% of the theatre share..So any theatre going public if they go will only find Ra.One. So even if it isbad by the time the public realise it, it would have got the opening.. Dont forget it has made more than 100 crores in prerelease collection.. Just egtting a good opening isnt difficult and that s all it needs to recover..

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