What If Akshay Kumar’s Good Newwz Would Have Hijacked The Christmas Holiday From Salman Khan’s Dabangg 3?

Akshay Kumar led Good Newwz is having a dream run at the box office but there are still some concerns that remain unquestioned. The movie is all set to swift-past the 100-crore mark making Akshay’s fourth back-to-back hit this year. His first three successful movies are Kesari, Mission Mangal and Housefull 4. 2 out of those 3 are the members of still-prestigious 200-crore-club.

When it comes to the release date of movies, it’s been years that makers now focus on the Holidays and not releasing a film typically on a ‘Friday’. Salman Khan films have experimented the ‘releasing before a regular Friday’ formula. We saw Ek Tha Tiger back in 2012 releasing on a Wednesday purely because of the Independence Day. Just a week before that Anurag Kashyap’s Gangs Of Wasseypur 2 even released on a Wednesday might be because in the need of having a full week of screens to themselves.

Salman Khan’s Sultan was a Wednesday release (Eid, worked in the favour of the film), Prem Ratan Dhan Payo was a Thursday release (Diwali, worked in the favour). The BIG question here is why did not Dharma Productions decide to squeeze in the opportunity and release Good Newwz on 25th December, A Wednesday? The makers were damn confident of the product, so ‘undermining’ could never be a reason. There were also test screenings held a couple of months before the release garnering a super-positive response.

Salman Khan’s Dabangg 3 released just a week ago and the makers would surely have considered it as a potential threat. But since the release, the reports have mixed and Dharma Productions could have milked this opportunity. A Christmas Day release would have made sure an exponential amount of jump in the day 1 collection. It would also have helped to build enough word-of-mouth till the weekend to enjoy a dreamy two-days.

Let’s anaylse how much the notable running movies collected on the Christmas day:

Dabangg 3 – 15.70 crores
Jumanji: The Next Level – 3 crores
Mardaani 2 – 2.50 crores
Pati Patni Aur Woh – 1.80 crores
Panipat – 30 lakhs
Total: 23.30 crores

If we go by the box-office standards, we have seen movies like War releasing on 4000 screens collecting 51.60 crores on day 1. So, if we go by the numbers Good Newwz still would have a chance to do anywhere in the range of 28-30 crores. This surely is an optimistic number, but the release of Good Newwz would have ensured a dent in Dabangg 3’s collection of 15.70 crores.