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Consumer durables company Usha International on Tuesday announced an association with Varun Dhawan and Anushka Sharma starrer Sui Dhaaga – Made In India, which aims to celebrate entrepreneurship and the empowering impact of self-reliance.
The Yash Raj Films (YRF) project celebrates ‘Make in India’ through the heart-warming story of Mauji (Varun) and Mamta (Anushka).
It showcases their journey to create a fashion label Sui Dhaaga – Made In India, reinforcing the fact that sewing is deeply entrenched across classes and masses in India and has the potential to bring about impactful socio-economic change in the lives of people who use it to further their passion and creativity.
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Usha sewing machines are an integral part of the film both visually and thematically.
Harvinder Singh, President – Sewing Machines and Appliances, Usha International Ltd, said in a statement: “The movie is in perfect synergy with our philosophy that sewing is a skill that anyone can learn and use to elevate their quality of life, and also serves as a powerful tool to mainstream the marginalised.