Sui Dhaaga Campaign To Roll On National Handloom Day!

The National Handloom Day on August 7 will mark the beginning of the promotional campaign of the upcoming Bollywood film Sui Dhaaga, which celebrates entrepreneurship and the empowering impact of self-reliance.

In the movie, actor Varun Dhawan plays a tailor, and Anushka Sharma an embroiderer. Together, their characters celebrate Indian craftsmanship.

Producer Maneesh Sharma says they felt it would be fitting to start the promotions for this film on a day dedicated to the skilled entrepreneurs of our country.

“‘Sui Dhaaga‘ is a salute to the bold entrepreneurs and the self-reliant workforce of the country – artisans, craftsmen, weavers and the grassroots level contributors to the surging India’s indigenous arts and crafts industry,” he said in a statement.