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Renowned film producer Siddharth Roy Kapur on Sunday evening shared some of the challenges affecting the growth of Indian entertainment industry in the international market.
Speaking at the 19th edition of Ficci Frames 2018, Siddarth, who is also the Co-Chair, FICCI Media and Entertainment Committee, said: “FICCI is launching an international content market which is a great initiative. We are a 1,26,000 crore industry with 0.74 lakh people and that is less than 1 percent of GDP.
“We are the largest producers of films but the entire industry is valued less than the box office collection of ‘Avatar’. We don’t have a revenue model that is saleable and can actually make sense according to the investments made.”
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“It is important to see what the challenges are and what we need to do to be able to move forward. Single Window clearance is tremendous for the industry.”