The satellite rights of Dabangg 2 have been picked up by Star TV for around Rs. 40-42 crore. Rumours are rife that the acquisition price is Rs. 50 crore but insiders at Star reveal that it is in the region of Rs. 40 to 42 crore. Well, even this price is terrific for a film which will be directed by first-timer Arbaaz Khan. Obviously, two factors which have clearly gone in favour of the film are the presence of Salman Khan in the cast and the brand name, Dabangg. It is these two factors which have prompted Star to clinch the deal at such a fancy price even though Abhinav Kashyap, who had directed Dabangg, will not be calling the shots in the sequel. Another noteworthy point is that the shooting of the sequel has not yet started.
Satellite Rights Market To Crash?
While on the topic of satellite rights, it is reliably learnt that satellite TV channels have wisened up and are no longer excited about enhancing their libraries with quantity. They’d rather concentrate on quality, meaning that they are more interested in acquiring the rights of big-budget and star-cast films than in lesser films, star-cast wise. Does this mean that the market for satellite rights of films is all set to crash? It just might be so because satellite television channels have been incurring heavy losses in this business for years now.
What do you make of the hefty sale price of Dabangg 2’s satellite rights? Feel free to comment below…
Komal Nahta, the Editor of Koimoi.com, is Bollywood’s most trusted trade analyst & film reviewer. You can follow him on Twitter and check out his Video Blog.
