Bollywood’s livewire performer Ranveer Singh has joined the league of celebrities like Pharrell Williams, Rita Ora and Kanye West! He has been roped in to endorse streetwear label adidas Originals, in India.

Thrilled about his collaboration with adidas Originals, Ranveer said in a statement: “I am totally stoked to represent a brand that I grew up loving and has been a big part of my life. I still own the first pair of superstar sneakers that I bought during my college days and have only gone on to collect more.”

“While I get to be the face of the brand in India, it’s the brand that truly represents me. In one word, it is unique. It doesn’t need to try hard to stand out, it’s backed by a great heritage that is inspired by sport and has evolved over time.”

Ranveer has particularly been chosen to endorse the brand in India as he “embodies the adidas Originals brand in every sense,” said Dave Thomas, managing director, adidas Group, India.

“He is not just an entertainer, his creativity, individuality and ability to express himself is like no other. This relationship has been sparked by the immense love Ranveer has for adidas Originals. He has been often spotted, sporting the trefoil and the three stripes, now you will see a lot more of that in the coming future,” Thomas added.

They will start the partnership with the launch of the first adidas brand centre in the country, at Indra Nagar, Bengaluru.

 

 

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