Trust Ekta Kapoor to come up with the most radical marketing ideas. For her forthcoming film, Ragini MMS, she has released a cool application called ‘Punch the Pervert’ on a social networking site. The app, was released deliberately on Women’s Day, is intended to hit out at perverts!
In the application, Ragini is taking a stand and kick-starting a phenomenal drive against perverts. It may be recalled that the controversial film, supposedly based on the infamous MMS scandals, takes a thrilling twist when the male protagonist records a sexy MMS of his girlfriend. According to sources, the film, which is a hybrid of fact and fiction, has been inspired by real-life incidents of Ragini.