Popular men’s grooming brand Bombay Shaving Company has roped in actor Kartik Aaryan as its new brand ambassador, it said Monday.

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“I love to experiment with my looks and I look forward to working with the team in building a brand that helps men look their best,” Kartik said.

Kartik Aaryan new face of Bombay Shaving Company
Love Aaj Kal Star Kartik Aaryan Becomes The Face Of A Popular Shaving Brand

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The Pyaar Ka Punchnama actor will be seen endorsing the brand’s shaving and facial grooming range.

“Kartik’s boyish good looks have made him a heartthrob of India and have overshadowed many peers of his generation. Kartik embodies the spirit of a young, feisty startup – he is self-made in an industry where it is rare, has garnered fanfare based on his talent alone. His appeal among the younger audience is exceptional,” the brand said in a statement.

Launched in 2016, the premium brand is into skin, beard and bath categories. It aims to become an Rs 100 crore brand by next year, it said.

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