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Smiling brightly while holding her beloved rescued cat Dosa, Filmfare Award–winning actor Kalki Koechlin stars in a brand-new ad for People for the Ethical Treatment of Animals (PETA) India. The ad reads, “Adopt, Don’t Buy”, and goes on to say, “Even the Little Tigers Need You”, a reference to conservation groups’ efforts to save tigers. Kalki wants her legions of admiring fans to know that every time someone buys a cat or a dog from a breeder or a pet shop, a wonderful animal living on the treets or languishing in an animal shelter loses a chance at finding a loving home. The ad was shot by ace photographer Himanshu Seth. Kalki’s make-up was done by Berzin Irani. Broadcast-quality video footage of Kalki’s interview as well as behind-the-scenes video footage can be found here.
