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Jackie Shroff has been signed as the brand ambassador of Thalassemia India.
The actor will come forward and speak about his association with patients diagnosed with Thalassemia. Jackie Shroff also has a deep connection with the noble cause.
Jackie and his wife Ayesha first became aware of this delicate health condition, when they were expecting their daughter, Krishna.
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Both Jackie and Ayesha were told that their child may have been one of those who could have gotten this condition had it not been for timely diagnosis and help.