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Udta Punjab” director Abhishek Chaubey claims he never had any illusions about the fact that his last release “Sonchiriya” was too niche a film to get good numbers at the box office.

“I had no illusion about the box-office (collections) of the film. I knew it is not going to rule the box-office because it was a niche film. I wanted to tell a story I thought (was) worth telling. Of course, I did not think of the film to make so less money that it would affect the producers, but from the beginning we knew we were making a niche film,” the writer-director told IANS.

Director Abhishek Chaubey On Sonchiriya: “Good Marketing Could Have Done Help”

However, he mentions the footfall of the first day at the theatre was important for the film to grow by the word-of-mouth, and good marketing could have done helped the film achieve as much.

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Sonchiriya” was a dacoit action film featuring Bhumi Pednekar, Sushant Singh Rajput and Manoj Bajpayee among others, and its dialogues were in the Chambal dialect.

Admitting the fact that he faced criticism for the language, which few people understood, he explained: “It was a conscious decision to make the film using that dialect. We live in a country where people speak in so many dialects, and as Indians we should be aware of that. I think we, as Indians are quite ignorant about our diverse culture. I do not like that. We should pull up our socks and broaden our horizons as far as our culture goes. Indian is not just about Mumbai, Delhi, Kolkata and Bangalore. We have more,” he added.