Saaho has flexed its muscles and is gearing up to set the Box Office on at as it releases. In our last week’s pre-release Buzz report, I reported you how the film is having terrific reach and buzz among the audience and it has been proved with the kind of advance the film has taken nationwide especially in South India.
The film starring Prabhas & Shraddha Kapoor in lead has been so far helped by excellent promos, star cast and post Baahubali stardom that Prabhas is carrying. The larger than life action drama has been shot on a huge scale and it’s promising to be the perfect Indian entertainer for the audience with a blend of both Bollywood & South Indian cinema.
Here’s how the Reach & Buzz of the film stand at this moment:
Reach: The film was already having an extraordinary reach last week and this week it has again shown a slight improvement. The trailers and music of the film have become a talk of the town ensuring that Aug 30 will be a big day for the producers of the film.
I’ll rate the current Reach of the film as 9.25/10.
Buzz: The Buzz of the film is just phenomenal at this moment as the fans of Prabhas are going crazy to watch the film in cinemas. Even in Hindi cinema dominated territories, the film is carrying amazing reports and it will be proven tomorrow when it will take one of the best openings of this year.
I’ll rate the current Buzz of the film as 8/10.
Overall, the film is looking for a great start at the Box Office. The collections will be excellent in South India while in other parts it will be good to very good. An all India figure including all versions can be anywhere in 55-60 crores net range and the film is expected to collect around 20 crores in Hindi version.
Reach: The number of people who are aware of an upcoming film, its star cast and release date.
Buzz: The number of people who are consuming promotional content related to an upcoming film frequently.