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Ganeshotsav is the most prominent festival of Maharashtra. And Mumbai, being the capital city of the State has a very strong essence of Marathi culture. Ganesh idols are brought in almost every household in the city. Lord Ganesha is very central to the Marathi culture, the mores of the native Marathis. Celebrated over a span of ten days, the festival of Ganesha paints the entire city of Mumbai in tints and shades of various colors. There is mirth, festivities and life filled in. Pandals are set up in every nook and corner. To a layman, non-Maharashtrian, the festivities of Ganesh Chaturthi has been witnessed only in Bollywood movies. This has also set a new trend of having eco-friendly Ganeshas in the city.  Mostly shot in Mumbai, a lot of Bollywood movies cover the local culture vastly, especially encapsulating the festival of Ganesh Chaturthi which is the primary element and epitome of Marathi culture.